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Rock ‘n’ roll pioneer Carl Perkins once observed that “if a person lives long enough, he’ll run into himself.” It appears that premier publicist Mary Arsenault is living proof of the Perkins maxim. In her 20th year in business, the founder/president of BopStar-PR (formerly Be-Bop Communications) is refocusing her company’s energies on family entertainment, from whence Be-Bop/BopStar sprang in 1986. Not that Arsenault ever left the field; rather, in taking on numerous high-profile projects in other areas, family entertainment became a secondary priority. Since taking on PR representation for the U.S. publicity arm of Toronto-based CASABLANCA KIDS (Sharon, Lois & Bram, Fred Penner, Jack Grunsky) in 2003, Arsenault has returned full force to family entertainment. Her most recent Casablanca release was JAZZ BABY, a 3 CD collection of traditional children’s songs given a jazz spin by artists such as Dr. John, Cybill Shepherd, Freddie Cole, Pancho Sanchez, Jim Belushi, Megan Mullally and others. BopStar landed extensive national coverage including Parenting, TV Guide, Parents Magazine, and NBC-TV’s “The Early Show”. These projects add to an impressive resume that includes: THE CHILDRENS GROUP (Classical Kids), ONTARIO PLACE CHILDREN’S FESTIVAL, OAK STREET/DINO MUSIC (Fred Penner, Al Simmons), WALT DISNEY RECORDS (Aladdin, Toy Story, Pocahontas, Nightmare Before Christmas, Lion King), EMI MUSIC (Barney’s CD Release Party), and SONY MUSIC (Label Launch). Twenty years in family entertainment has yielded for BopStar-PR a comprehensive media database and, even more important, an extensive list of media contacts and relationships with the various family entertainment media outlets including: national parenting and family magazines, the World Wide Web, children’s radio, key regional parenting publications and key parenting columnists at daily newspapers throughout the United States and Canada. In addition to publicity services, BopStar-PR offers its clients a wide range of alternative promotion and marketing options within the family entertainment field. Among these services: Advising clients on parenting award submission policies (Parent’s Choice, Teacher’s Choice) and consultation with label marketing departments with respect to advertising options. Virtually from the time of its founding, Be-Bop/BopStar was handling high-profile accounts, ranging from the JUNO Awards to the People’s Comedy Festival, to the Government of Quebec, as well as representing Roy Thomson Hall and Massey Hall, two of Toronto’s most prestigious concert venues. Despite the all-consuming nature of these jobs, Be-Bop/BopStar always maintained a relationship within the family marketplace on the local, national and international levels, making its return to those roots even more satisfying. “Family entertainment has always been one of my favorite areas for publicity services,” says Arsenault. “It’s gratifying to be working on projects aimed at helping children get the most out of their innate abilities.” Contact BopStar-PR 421 Summit Ridge Place |