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BOPSTAR'S BEST BET: Ongoing RepresentationFor record companies and distributors BopStar prefers to work with the client on a long-term, monthly retainer basis. Why? Because long-term is the most effective way to generate momentum for a label with a quarterly release schedule looking for exposure in national publications with four-to-six-month lead times and in regional and Lifestyle sections, which may be on a monthly, bi-monthly or quarterly publication schedule. Remember, a number of regional parenting publications and daily newspapers cover children's music only once or twice a year; to miss that boat owing to a lack of long-term publicity efforts really is to be left high and dry on the PR front. Long-term campaigns are based on release schedules and clients' promotional tour plans. INDIE KIDSFor independent family entertainment artists or labels without an annual PR budget, short-term campaigns will be considered on a project basis. Campaigns include: Kids radio only, Kids Regional only. ALT- COUNTRY/SPECIAL PROJECTSAgain, long-term yields dividends.. That way all the artist's goals are better achieved, be it CD review, local coverage in daily newspapers in conjunction to touring engagements or advance planning for special “Music Issues” at the national publications. Short-term projects will be considered, though, for a national CD release of an individual title. CANADIANAvailable for unique or unusual projects in any field. Please email info@BopStar-PR.com for more information and rates.. Campaign costs range from $2,500 - $5,000 a month. Serious inquires only please. Spring 2006 Introducing BABYBOP: CELEBRITY BABY BASKETS Contact BopStar-PR 421 Summit Ridge Place |