MEDIA PHILOSOPHY

BopStar-PR promises to make direct contact with the editors and/or writers who would have an interest in the project being promoted. That is, no package will ever be addressed simply to an unnamed Reviews Editor, or Features Editor, or Editor, but rather to the professionals holding those positions on the mastheads. When personal contact is appropriate, company founder/president Mary Lenore Arsenault will handle those duties, not a junior account executive; and when the media phones, Arsenault, not a junior account executive, will answer.

This personal touch has served BopStar-PR well in its near 20-year history in family entertainment. During this time Arsenault has established long-term relationships with writers across the media spectrum; she knows each one's tastes and quirks, and doesn't waste a client's money hammering away at an unreceptive editor. At the same time, in order to make her pitches more effective, Arsenault stays on top of each publication's editorial calendar, the better to make pitches well in advance of special themed issues or special sections relative to a particular project BopStar is representing. Day to day, she focuses her efforts on review sections, lifestyle columns, feature sections and gift guides, while staying alert for any new avenues of exposure for her clients' work.

MEDIA RELATIONS

With a reputation for representing quality artists and venues, BopStar-PR is a respected name in the editorial world. In 2004, BopStar's client Casablanca Kids saw four of its artists take home more than six parenting publications awards. Top tier artists are drawn to BopStar, because they and their representatives know that for bang for the buck, they get more than they pay for. This, after all, it a company that has been established in Canada for more than twenty years, has a near two-decade track record in family entertainment and a decade of success working in alternative country. For guaranteed results, experience counts. BopStar-PR is the way to go.

CLIENT RELATIONS

BopStar-PR believes in intense, ongoing communication with the client in the planning and implementation of any campaign. National lead times in major publications can be anywhere from four to six months, and BopStar uses that time not only to pitch and secure commitments for coverage of its projects, but to brief clients on interview techniques, to prepare them for print, radio and television interviews; also, company founder/president Mary Lenore Arsenault will coordinate the interviews with the media, and will, when appropriate, accompany the client to the interview. Clients receive publicity updates on a bi-weekly basis concerning the status of each media target. For awards, BopStar will notify clients of all submission deadlines; for independents, BopStar will assist in filling out all applications.